Grand Christmas Parade


Christmas is truly here and SM Malls continue to add merriment and cheers to the season.   On top of the Season Sale, Christmas launch  and the Christmas carols each time we shop, SM City Taytay prepared yet another way to excite and cheer us all.

December 18 launched the GRAND CHRISTMAS PARADE and it started when we all heard Drumbeats!  Christmas trumpets and trombones played as the band marched like toy tin soldiers in their colorful costumes.





The band was followed by Snow Flake Ladies in glittering, sparkling silver and white.

And what is a parade without colorful, glittery costumes worn by pretty, smiling fairies with wings!


The adorable dwarf mascots – sweet, happy and cute in their costumes.




My favorite – Snow White and her handsome prince.


Presents and gifts, followed by Santa’s elves!




The parade circled the mall as everyone watched and got a glimpse of the lovely parade.  It ended with a dance presentation and confetti!



What a wonderful way to usher in the Christmas week! Christmas is truly here –  A joyful celebration of Jesus’ coming to earth that wonderful Christmas night – the best present of all.

This Grand Christmas Parade brought cheers to everyone and made the kid in us alive again. Have a wonderful Christmas Everyone!

SM Cinema opens 55th branch in Angono

What an exciting time for Angono folks as SM Cinema completes the movie entertainment experience in Rizal with 4 new fully digitized cinemas in SM Center Angono on Wednesday, December 16.

I am so happy to witness this historical event and I’m proud for my hometown!


Traditional Clapper Rites to formally open SM Cinema Angono.  



Now Open!  From left to right, Mr. Edgar Tejerero, President, SM Lifestyle Entertainment, Inc, Prof. Ligaya Rubin (Wife of Vice Mayor Antonio Rubin), Hon. Mayor Gerardo Calderon of Angono, Rizal, Mr. Joaquin San Agustin, Senior Vice President of Marketing, Shopping Center Management Corporation, Ms. Edwin Nava, Vice President of Operations, SM Lifestyle Entertainment, Inc.

The cinemas boast of its crisp digital surround-sound system and crystal clear images that convey that best theatre experience. Promising to deliver optimum movie-watching, each theatre will cater to 200 patrons in a stadium-like seating, making certain that all patrons will enjoy the view from any seat they choose. As a standard in all SM Cinemas, SM Cinema apportions an area dedicated to PWD to accommodate all varieties of guests.

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197 seats allotted with provision for PWD


Complementing the newest cinema branch on the block is SM Cinema’s official snack and merchandise arm, Snack Time. Snack Time will serve popcorn, drinks, and other snacks, along with the latest movie merchandise that fans will surely love to collect.

The cinema boasts of colosseum type seating equipped Dolby surround sound system and wall to wall 3D capable screen. All ready to entertain families and town folks.

The 4 theatres in SM Center Angono will round off a total of 306 SM Cinema screens found across the entire nation. Reaching out to every corner of the country, SM Cinema secures its location in Rizal with cinemas in SM Taytay, SM Masinag, and SM San Mateo. SM Cinema is the Philippines’ largest cinema and exhibition brand with 60% of the country’s total market share.



Excited for the opening!


Blessing Ceremony


Cocktails for VIPs and Guests



An e-plus card for movie lovers

I’m watching movies using e-plus! As an introduction to reloadable prepaid cashless transactions, ePLUS Tap to Pay provides convenience for travelers, shoppers, movie lovers, and event goers. With one tap of a card, cardholders not only have a faster mode of payment, but can also enjoy perks such as discounts and freebies in various restaurants, shops, theatres, and concerts. ePLUS is the card of the century.

Dive into a world full of exciting and immersive movies right at your backyard in Rizal! SM Cinema Angono opens on December 16, 2015. For more information on SM Cinema, visit or dial (02) 470-2222.